Relying on online marketing channels is becoming an important business strategy for companies

The impact of social media on marketing is huge. Some online marketing companies have even started offering a service called „social media marketing” to help their clients get access to the same amount of followers and fans as they can expect from traditional offline strategies.

Use case: A company sells products online, which use social media to advertise themselves, and their products.

We should not think of these AI writing assistants as a replacement for human copywriters. They just provide assistance to the content writers by getting rid of writer’s block and generating content ideas at scale.

Marketing online has changed significantly over the past few years with advancements in technology and the proliferation of social media sites, including Facebook, Twitter and LinkedIn. Advanced techniques such as SEO have been criticized for their lack of effectiveness.

The AI writing tools also assist in helping to improve a company’s overall search engine rankings by generating better content, as well as ad copy or landing pages.

A recent study has shown that AI writers can enhance sales by 25% without any additional effort from the sales team The AI writers were able to generate a lot more leads than a traditional hirer could. Also, they were able to generate lead-based revenue faster and with less effort than their human counterparts.  This is because they are able to be more effective when it comes to researching and preparing for potential customers’ needs.